For 25 years, NOTSHY has been dedicated to revolutionizing cashmere. Designed for women with affirmed style, the NOTSHY knitwear wardrobe sketches out ultra-fashionable cashmeres, reconciling contemporary trends and artisanal know-how against a backdrop of sustainable ambitions.
While following the brand's guideline, I created visuals for the brands social media platforms. Working closely with the community manager and the digital team, I also created assets for the website.
Pré-Collection 23 : Neo Graffiti
The poncho jumper or Faustine is the iconic, timeless piece of the brand.
For the 2023 Pre Collection release in summer 23, NOTSHY reinterprets its own codes and their most famous piece with a graffiti twist. Here's the campaign and the visuals created for the newsletter, the Instagram stories and reels.
For the 2023 Pre Collection release in summer 23, NOTSHY reinterprets its own codes and their most famous piece with a graffiti twist. Here's the campaign and the visuals created for the newsletter, the Instagram stories and reels.
NOTSHY X Ines de La Fressange Paris
For 3 years now, NOTSHY and Ines de La Fressange Paris have been collaborating to create a capsule collection. I chose to reinvent the codes of the brand and to add a playful touch around the communication campaign for the newsletter, the social media platforms, the spotify playlist and finally the website slides.
