Hi, I'm Hawa Laetitia,
allow me to introduce myself
allow me to introduce myself
I'm a french creative specialized in print. I approach design through stories, plastic art and personal experiences.
Outside of that, I'm learning and experiencing the world through art, writing, music, photography, exhibition, walk in the forest and so many cool things.
WORK EXPERIENCE
Graphic designer and art director
Freelance, since April 2024
Design of visual identity and branding, graphic guidelines, print
and digital communications;
Creation and development of creative concepts;
Production of digital content for social networks and (visual) communication strategies;
Design of printed objects (books, magazines, leaflets, posters, etc...)
NOTSHY Cashmere, Graphic designer
Apprenticeship, Sept 2022-Sept 2023
Creation of visuals and digital content for the brand’s social media
and website; Creation of newsletters;
Design and production of the collection portfolio (collection portfolio,
coupons, stickers, invitation cards).
Freelance, since April 2024
Design of visual identity and branding, graphic guidelines, print
and digital communications;
Creation and development of creative concepts;
Production of digital content for social networks and (visual) communication strategies;
Design of printed objects (books, magazines, leaflets, posters, etc...)
Apprenticeship, Sept 2022-Sept 2023
Creation of visuals and digital content for the brand’s social media
and website; Creation of newsletters;
Design and production of the collection portfolio (collection portfolio,
coupons, stickers, invitation cards).
Ubisoft International, Office branding graphic designer
Apprenticeship, August 2021-Sept 2022
Redesign of the internal graphic guideline;
Realization of the internal signage of the company’s premises;
Creation of visuals for wall coverings and windows display;
Project follow-up (briefing, brainstorming, creation, choice of materials,
printing with suppliers).
Apprenticeship, August 2021-Sept 2022
Redesign of the internal graphic guideline;
Realization of the internal signage of the company’s premises;
Creation of visuals for wall coverings and windows display;
Project follow-up (briefing, brainstorming, creation, choice of materials,
printing with suppliers).
Michel et Augustin, Graphic designer
Internship, June-July 2020
Creation of slides for the company’s website;
Creation of packaging and POS material shelf-stoppers, label holders, coupons);
Involvement in the redesign of the brand’s visual identity.
Internship, June-July 2020
Creation of slides for the company’s website;
Creation of packaging and POS material shelf-stoppers, label holders, coupons);
Involvement in the redesign of the brand’s visual identity.
EDUCATION
Master in graphic and digital design, 2023
EFET Studio Créa, Paris, France
EFET Studio Créa, Paris, France
Bachelor in graphic design, 2021
ECV, Paris, France
ECV, Paris, France
Baccalauréat général littéraire, 2018
Clamart, France
Clamart, France
EXTRA-PROFESSIONAL
ACTIVITIES
Personal artistic practice
Visual art, photography, poetry and writing,
videos and publishing;
Attendance at bookfairs;
Volunteer graphic designer for artistic collectives.
Visual art, photography, poetry and writing,
videos and publishing;
Attendance at bookfairs;
Volunteer graphic designer for artistic collectives.
SKILLS
Packaging; Visual identity; Print; Logotype; Branding; Typography;
Creation of advertising and art concepts.
Creation of advertising and art concepts.
Softwares
Adobe Creative Suite : Indesign; Photoshop; Premiere Pro; After Effects; Lightroom; Adobe XD
Spark AR; Figma; Blender.
Adobe Creative Suite : Indesign; Photoshop; Premiere Pro; After Effects; Lightroom; Adobe XD
Spark AR; Figma; Blender.
Soft Skills
Team player, creative problem solver, open-minded, project management,
mentoring and training, self-reliant, detail oriented, good listener and open to others,
constantly on the lookout for trends in the creative field.
Team player, creative problem solver, open-minded, project management,
mentoring and training, self-reliant, detail oriented, good listener and open to others,
constantly on the lookout for trends in the creative field.
INTERESTS
Sewing; Writing; Creation of fanzine
LANGUAGES
French : Native
English : Fluent (TOEIC 2023 : 925/990)
English : Fluent (TOEIC 2023 : 925/990)